Perform keyword research to guide content teams.
Conduct on-page SEO (meta titles, descriptions, H1s, alt texts, internal linking, etc.)
Optimize website content for better search engine performance.
Perform off-page SEO strategies like link building, guest posting, and backlinks.
Conduct regular technical SEO audits and resolve issues (site speed, mobile optimization, crawl errors, etc.).
Monitor search engine rankings, website traffic, and performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc.
Collaborate with web developers, designers, and content creators for SEO-friendly updates.
Stay up to date with the latest search engine algorithm changes and SEO trends.
Prepare monthly SEO reports and present performance insights and recommendations.
Manage local SEO for better regional visibility (Google My Business, local citations).
Master has brilliant track record of innovation, leadership and standing by its commitments spread over more than 30 Years.