Social Media Marketing Specialist

We are seeking a talented and creative Social Media Marketing Specialist to manage and grow our company’s online presence across various social media platforms. The ideal candidate will have a passion for creating engaging content, a strong understanding of social media strategies, and the ability to drive results through innovative campaigns.

Responsibilities:

Develop and implement social media strategies to align with business goals and objectives.
Create, schedule, and publish content (text, images, and videos) across platforms including Facebook, Instagram, Twitter, LinkedIn, and others.
Monitor and analyze performance metrics (e.g., likes, shares, engagement rates, and audience growth) and adjust strategies as needed to optimize results.
Manage paid advertising campaigns on social platforms to increase reach and engagement, and ensure effective use of budget.
Engage with followers: Respond to comments, messages, and inquiries in a timely and professional manner.
Collaborate with internal teams (e.g., design, sales, and content) to ensure brand consistency and cohesive messaging.
Stay updated on social media trends, tools, and best practices, incorporating them into the strategy where relevant.
Identify key influencers and opportunities for collaborations to increase brand visibility.
Provide regular reports to management on performance, insights, and recommendations for improvement.

Requirements:

Proven experience as a Social Media Marketing Specialist or similar role.
Proficiency in social media tools such as Hootsuite, Buffer, or Sprout Social.
Experience with paid advertising on platforms such as Facebook Ads, Instagram Ads, and LinkedIn Ads. B.
Strong copywriting and content creation skills, with the ability to create engaging and original posts.
Ability to analyze performance data and make data-driven decisions to improve campaigns.
Familiarity with SEO, keyword research, and web traffic metrics is a plus.
Excellent communication and organizational skills.
Creative mindset with the ability to think outside the box and generate new ideas.