Meta Ads Expert

One Step Future

Posted 2 hours ago 11 views Report Job

PKR. 40,000 - 125,000/Month

Job Type: Full-Time

We are looking for a results-driven Meta Ads Expert with at least 2 years of hands-on experience in managing and optimizing Meta (Facebook and Instagram) ad campaigns. The ideal candidate will be responsible for planning, implementing, and analyzing Meta advertising strategies to maximize ROI and achieve marketing objectives.

Key Responsibilities:

Develop, manage, and optimize Meta (Facebook, Instagram) advertising campaigns.
Analyze campaign performance and adjust strategies to meet KPIs such as CTR, CPA, ROI, and ROAS.
Conduct A/B testing to identify best-performing creatives, ad copy, audiences, and bidding strategies.
Collaborate with creative teams to develop engaging ad content, including visuals, video, and copywriting.
Conduct audience research and segmentation to ensure targeted reach.
Monitor daily campaign performance, ensuring budgets are managed effectively.
Provide regular performance reports and insights to stakeholders, suggesting improvements for future campaigns.
Stay updated on the latest Meta advertising trends, tools, and best practices.
Ensure campaigns align with overall marketing goals and brand strategy.

Requirements:

At least 2 years of experience managing Meta Ads campaigns.
Proven track record of delivering measurable results in terms of ROI and growth.
Strong understanding of Meta Ads Manager and its features.
Ability to work with large data sets and analytics tools (Google Analytics, Meta Pixel).
Excellent knowledge of audience segmentation, retargeting, and lookalike audiences.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Familiarity with A/B testing, creative testing, and campaign optimization techniques.
Ability to manage multiple campaigns across various industries.
Strong communication skills and ability to present data to non-technical stakeholders.
Experience in budgeting, forecasting, and campaign scaling.

Salary: Competitive, based on experience