Social Media Officer

Petroleum Exploration (Pvt) Limited

Islamabad , Pakistan

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Develop and execute a comprehensive social media strategy aligned with the company’s marketing and business goals
Identify target audiences and determine the best platforms and tactics to engage them
Set specific, measurable objectives for social media activities
Create engaging text, images, and video content that reflects the brand’s voice and enhances customer engagement
Curate relevant content from various sources to add value for the audience
Develop and maintain a content calendar for scheduling and managing all content
Manage social media accounts, including Facebook, Instagram, Twitter, LinkedIn, and YouTube
Ensure content is published on time and adheres to platform best practices
Monitor and leverage platform-specific features (e.g., Stories, Reels) to maximize reach and engagement
Actively engage with followers, respond promptly to inquiries, comments, and messages
Foster a positive community atmosphere and ensure interactions reflect the company’s values
Build and nurture relationships with influencers and brand advocates
Use social media analytics tools to track metrics such as reach, engagement, and conversions
Analyze performance data to assess the effectiveness of content and campaigns
Prepare and present regular performance reports with actionable recommendations for improvement
Stay up-to-date with the latest trends, tools, and best practices in social media and digital marketing
Test and explore new platforms and trends to evaluate their relevance to the brand
Provide recommendations for new approaches to enhance social media presence and engagement
Collaborate with marketing, PR, and customer service teams to ensure consistent messaging
Work with graphic designers, photographers, and videographers to produce high-quality content
Align social media efforts with product launches, promotions, and other company events
Plan and manage paid social media campaigns, including budget allocation, targeting, and ad placement
Monitor and optimize ad performance for improved results
Report on the effectiveness of advertising campaigns and suggest improvements
Monitor social media channels for potential issues or crises and respond quickly to mitigate any negative impact
Develop and implement a social media crisis management plan.
Understand and adhere to platform-specific guidelines and cimmunity standards
Ensure all social media activities comply with relevant legal and ethical standards, including copyright, privacy, and data protection regulations.

Skills

Content Writing Social Media Integration Social Media Optimization Marketing Research Communication Skills

Job Details

Industry:

Mining / Petroleum

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Islamabad, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Degree Title:

BS Media / Marketing

Career Level:

Entry Level

Minimum Experience:

Less than 1 Year (Experienced with social media handing, content calendars, content writing, editing (videos, posts, images), researching skills)

Apply Before:

Nov 19, 2024

Posting Date:

Oct 18, 2024

Petroleum Exploration (Pvt) Limited

Mining / Petroleum · 2501-3000 employees - Islamabad

Petroleum Exploration (Pvt) Ltd (PEL) has a number of exploration licences, development & production leases. It is currently producing 40 MMCFD of gas from two of its concessions which is about 1% of the total natural gas production of Pakistan. PEL has the largest exploration acreage among the private sector E&P companies, the portfolio includes 6 development & production / mining leases, 9 onshore blocks, 3 offshore blocks and 3 overseas blocks, besides working interests in another block operated by a public sector company. PEL plans to drill many exploratory and development wells during coming years. PEL has been pursuing the policy of forging strategic alliance through joint venture partnership with a number of national and multinational oil & gas companies. Offshore Exploration. With the award of three offshore exploration licences, Petroleum Exploration (Pvt) Ltd has become the first private sector oil & gas exploration & production company in Pakistan that is venturing into the realm of offshore exploration in Indus Offshore J, O & P blocks, located in the deep waters of Arabian Sea. Losing no time PEL undertook 2-D seismic in the three offshore blocks in the first available weather window and 3-D seismic over identified leads in the second weather window. It is in advanced stage of interpretation before opting for drilling. Overseas Oil & Gas Exploration. PEL is the first private sector Pakistani energy company to engage itself in the overseas exploration in North Africa. It has signed Petroleum Agreement and Association Contract for exploration and exploitation of hydrocarbons in three blocks called Haha-1, Haha-2 and Haha-3 in the Kingdom of Morocco. PEL holds 75% working interests and is the operator while its joint venture partner ONHYM, the Moroccan state oil & gas company, retains 25% stakes. PEL has carried out 3-D seismic in prospective Tamanar area and is ready to drill exploratory wells.