Posted Aug 23, 2024 446 views
The marketing executive will be critical in elevating the hospital’s profile within the medical community. This position requires a strategic thinker with hands-on experience in medical marketing, adept at forging strong relationships with insurance companies and healthcare professionals.
The ideal candidate will have a proven track record of successfully implementing marketing strategies, excellent communication skills, and a deep understanding of the medical sector’s unique dynamics.
Key Responsibilities:
- Design and execute comprehensive marketing strategies aimed at increasing the hospital's visibility and reputation within the medical community.
- Analyze market trends and competitor activities to inform strategic decisions.
- Develop promotional materials and campaigns tailored to target audiences, ensuring alignment with the hospital’s branding and goals.
- Establish and nurture relationships with insurance companies to streamline collaboration and improve service offerings.
- Serve as the liaison between the hospital and doctors, facilitating effective communication and collaboration.
- Engage with corporate employees to provide necessary protocols and ensure smooth operational workflows.
- Act as the primary point of contact for doctors, ensuring their needs and concerns are addressed promptly and effectively.
- Foster a collaborative environment by facilitating regular meetings and communication channels between the hospital’s marketing team and medical professionals.
- Coordinate with internal departments to ensure marketing initiatives are well-integrated and supported across the organization.
Requirement:
- Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field is preferred.
- 4-5 years of proven experience in medical marketing is a must.
- Demonstrated ability to develop and implement effective marketing strategies within the healthcare sector.
- Strong understanding of insurance companies and their operations.
- Exceptional communication and interpersonal skills.
- Ability to establish and sustain professional relationships with healthcare professionals.
- Proficiency in using marketing tools and platforms.
Job Details
Rabia Trust Hospital
Rabia Trust Hospital is a non-profit healthcare institution in Punjab, committed to delivering exceptional medical services to underserved communities. Established in 1987, our 200-bed facility offers round-the-clock emergency care, state-of-the-art medical technologies, and a wide range of specialized treatments.
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