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Posted Sep 20, 2024 242 views
PKR. 50,000 - 100,000/Month
We are seeking talented Senior Social Media / Digital Marketing Expert to join our team. These roles offer flexible working arrangements, starting with an initial two-week on-site assessment in Lahore, after which successful candidates will have the option to work remotely.
Key Responsibilities:
- Develop, implement, and optimize digital and social media marketing strategies for our clothing (global markets), IT, and 3D printer (New Zealand) businesses.
- Social Media Content Calendar management; full ownership, planning + execution
- Create and manage high-impact campaigns across Website, Facebook, Instagram, TikTok, YouTube, LinkedIn, Google, and Snapchat, among others.
- Conduct keyword research, ad copywriting, and audience targeting to maximize campaign effectiveness.
- Design and implement lead-generation strategies, optimizing the conversion funnel in collaboration with our sales teams.
- Monitor, analyze, and optimize campaigns based on KPIs and ROI, ensuring data-driven adjustments for continuous improvement.
- Image editing (Adobe Suite skills essential)
- Working within Shopify (experience using Shopify preferred)
- New product launch strategies
- Monthly, quarterly and annual marketing budgeting and forecasting
- Perform A/B testing on ad creatives and targeting strategies to enhance conversion rates.
- Manage a content calendar aligned with marketing goals; collaborate with content creators for high-quality production.
- Engage with online communities, manage follower interactions, and moderate discussions.
- Build relationships with influencers and partners for brand promotion, developing influencer strategies and measuring their success.
- Incorporate SEO and SEM strategies to boost organic and paid reach across platforms.
- Provide regular performance reports, including actionable insights and competitive analysis.
- Stay updated on the latest trends, algorithm changes, and best practices in digital marketing.
- Manage and optimize advertising budgets to ensure maximum ROI.
- Resolve issues related to Meta and Google ad accounts, ensuring smooth campaign operations.
- Review User interface of the websites and suggest improvements.
Qualifications and Requirements:
- At least 5 years of experience in digital and social media marketing, preferably in the Fashion Industry.
- Proven experience in managing campaigns on platforms like Facebook, Google, Pinterest TikTok, YouTube, LinkedIn, and Snapchat.
- Strong analytical skills, with the ability to interpret advertising metrics to drive performance.
- Experience in audience targeting, segmentation, and managing ad budgets effectively.
- Problem-solving skills for managing campaigns under tight deadlines and resolving account issues.
- Bachelor's degree in Marketing, Communications, or a related field.
- Excellent communication skills and ability to thrive in a fast-paced, collaborative environment.
- Have a laptop and Internet connection arrangements.
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
No Preference
Minimum Education:
Intermediate/A-Level
Career Level:
Experienced Professional
Minimum Experience:
4 Years
Apply Before:
Oct 21, 2024
Posting Date:
Sep 20, 2024
Roosh Technologies
Information Technology · 11-50 employees - Lahore
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