We are looking for a Digital Marketing Manager who can take our brand to new heights by driving online engagement, increasing brand awareness, and boosting sales through strategic digital marketing efforts.

Key Responsibilities:

  • Develop and execute digital marketing strategies to increase brand visibility, customer engagement, and sales.
  • Manage social media platforms (Instagram, Facebook, TikTok, Pinterest, YouTube) by creating and curating engaging content.
  • Plan and execute paid digital campaigns on Facebook Ads, Google Ads, and other relevant platforms to drive traffic and conversions.
  • Oversee SEO & SEM strategies to improve website ranking and organic traffic.
  • Collaborate with influencers and brand ambassadors to enhance brand reach.
  • Develop email marketing campaigns to nurture leads and retain customers.
  • Analyze digital marketing performance using tools like Google Analytics, Facebook Business Manager, and other analytics tools.
  • Stay updated with industry trends and emerging digital marketing techniques to keep the brand ahead of competitors.
  • Work closely with designers, photographers, and content creators to ensure brand consistency across all digital platforms.
  • Monitor and respond to customer feedback on social media and other digital channels.

Key Requirements:

  • Some experience or knowledge in digital marketing, social media management, and online advertising, preferably in the fashion industry.
  • Strong knowledge of SEO, SEM, Google Ads, and social media 
  • Familiarity with e-commerce platforms like Shopify, WooCommerce, or Magento.
  • Ability to analyze data and optimize campaigns for better performance.
  • Excellent communication skills, creativity, and a passion for fashion.

Preferred Skills:

  • Knowledge of graphic design tools like Canva, Photoshop, or Illustrator.
  • Understanding of fashion industry trends and consumer behavior.
  • Experience in video marketing and content creation.

Why Join Us?

  • Be part of a dynamic and growing fashion brand.
  • Work in a creative and fast-paced environment.
  • Competitive salary and performance-based incentives.
  • Opportunities for career growth and professional development.

Job Details

Job Channel:
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gulshan-e-Iqbal, Karachi, Pakistan
Gender:
Female
Age:
18 - 28 Years
Minimum Education:
Short Course
Career Level:
Entry Level
Minimum Experience:
Fresh
Apply Before:
Mar 13, 2025
Posting Date:
Feb 12, 2025

Shayl

Fashion · 11-50 employees - Karachi

Shayl is a fashion brand which focuses on street wear and athleisure.

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