Content Creator / Social Media Executive

We are seeking a dynamic and creative individual to join our team as a Content Creator & Social Media Executive. In this role, you will develop engaging content, manage our social media presence, and foster meaningful interactions with our online audience. You will play a key role in enhancing brand visibility, driving engagement, and supporting our overall marketing strategy.

Key Responsibilities:

1. Content Creation:

Develop creative, high-quality content for various platforms, including blog posts, videos, infographics, and social media posts.
Craft compelling copy aligned with brand tone and voice for marketing campaigns, captions, and product promotions.
Plan and execute content calendars to ensure consistent and timely posting.

2. Social Media Management:

Manage day-to-day operations of all social media accounts (e.g., Facebook, Instagram, LinkedIn, TikTok, Twitter).
Schedule and publish content using social media management tools.
Monitor trends, hashtags, and cultural moments to capitalize on relevant opportunities.

3. Audience Engagement:

Actively interact with followers by responding to comments, direct messages, and inquiries in a professional and friendly manner.
Foster community engagement through polls, Q&A sessions, and user-generated content initiatives.

4. Analytics and Reporting:

Track and analyze social media performance metrics (e.g., engagement rates, follower growth, impressions).
Prepare monthly reports with actionable insights to refine strategies and enhance results.

5. Collaboration:

Work closely with the marketing team to align content strategies with business goals.
Coordinate with graphic designers, videographers, and other creatives to ensure content quality.
Collaborate with other departments to promote internal initiatives, events, or campaigns.

Qualifications:

Required Skills and Experience:

Proven experience as a Content Creator, Social Media Manager, or a similar role.
Strong writing and editing skills, with attention to detail.
Proficiency in social media platforms and tools (e.g., Instagram, TikTok, Hootsuite, Canva, Adobe Creative Suite).
Knowledge of analytics tools like Google Analytics, Meta Business Suite, or similar.

Key Attributes: