Retail Marketing Executive

TCL Electronics Pakistan (Pvt.) Ltd.

Lahore , Pakistan

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Posted 3 days ago 132 views Report Job

We are seeking a highly motivated and experienced Retail Marketing Executive to join our dynamic team. In this role, you will be responsible for developing and implementing marketing strategies to drive foot traffic and sales for our retail stores. This is an exciting opportunity for an individual with a passion for retail and a strong background in marketing.

As a Retail Marketing Executive, you will work closely with the marketing team to create compelling campaigns that resonate with our target audience. You will be responsible for developing innovative promotional activities, coordinating events, and collaborating with cross-functional teams to ensure the successful execution of campaigns. Additionally, you will analyze market trends and consumer behavior to identify new growth opportunities.

Store Standardization:

Display Preparation – On Recommendation of Sales Team.
Display Standardization – As per HQ requirements 03 + 02 Display per day (03 TCL Display wall | 02 multi-brand display walls)
Regulating installer for Display management from the market.
Submitting Display plans for newly built walls and implementation.

New Dealers:

Ensuring New Dealer Activeness through implementing SO Activities and Promotions.
Emphasizing the Training and Display maintenance of new dealers.

Branding and POPs:

Understanding the Requirements of the Market and Evaluating Need-based Brand and POP materials.
Identifying Key areas and maximum visibility of Brand and market susceptibility.
Submission of Instore & Outstore Requirement (Vinyl | Sticker | Shop Boards | Standees | Posters and Billboards)/
Liasoning with Dealers / Promotors regarding Display / Branding.

XL Collection Emphasis:

Prime Focus on XL Collection Models and Identifying Shops with Potential.
Maintaining Separate Display requirements of XL Shops with branding Emphasis (Podium / Island / and Standees).

Product Training:

Training the Promotors in the Shop for new products.
Providing features awareness to the Dealers / Salesmen.

SO Data Collection / Intelligence:

Submission to Supervisor: Complete TCL Dealer Network – Bi-Monthly
Submission to Supervisor: Top Dealer of Region SO Data Weekly
Intelligence regarding the Competitor: Prices, Policies & Schemes
Assisting Analysts in Preparing Competitive Analyses of Products and Brands
Reporting on Price Control Policy

Promotional Activity & Sellout Activities:

To Aid the Better SO on Dealers Shop SO Activities in liaison with the Sales Team
Identifying New Ways of Promoting the Sales of Targeted Models
Identifying Liquidation need and support required by the Floor to sell the Stock

Requirements

Bachelor's degree in marketing or a related field
Proven experience in retail marketing
Strong knowledge of marketing principles and techniques
Excellent communication and interpersonal skills
Ability to work independently and collaborate with a team
Strong analytical and problem-solving skills
Detail-oriented and highly organized
A creative mindset with the ability to think outside the box
Ability to multitask and meet tight deadlines
Flexible and adaptable to changing priorities
Strong project management skills
Knowledge of retail industry trends and consumer behavior

Skills

Brand Management Skills MS Excel Customer Service Representation Retail Products Knowledge

Job Details

Industry:

Electronics

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Lahore, Pakistan

Gender:

Male

Age:

25 - 35 Years

Minimum Education:

Bachelors

Career Level:

Experienced Professional

Experience:

2 Years - 3 Years

Apply Before:

Dec 10, 2024

Posting Date:

Nov 27, 2024

TCL Electronics Pakistan (Pvt.) Ltd.

Electronics · 51-100 employees - Lahore

TCL stands for “The Creative Life,” a slogan that represents TCL’s aspirations of building one of China’s most innovative and resourceful enterprises. Founded in 1981, TCL is one of the largest consumer electronics enterprises in China with a global presence. TCL Corporation has three listed companies: TCL Corporation (SZ.000100), TCL Multimedia (HK.1070) and TCL Communication (HK.2618). Currently, TCL Corporation has set up four business units – TCL Multimedia Holdings, TCL Communication Holdings, China Star Optoelectronics Technology and TCL Home Appliances Group, as well as six business groups – System Technology Unit, Techne Group, Emerging Business Group, Investment Group, Highly Information Industry and Real Estate Group. Over 30 years of consistently diligent efforts along with China’s reform and opening-up policy, motivated by the company’s focus on dedication and innovation, TCL has grown into a leading enterprise in China's electronics information industry. In 1999, TCL began forging its path into the globalized market. After years of promoting its brands in the emerging markets and partnering with well-established brands in the European and American markets, TCL is the pioneer in the drive for Chinese enterprises seeking both domestic and international recognition./p