SaaS Marketing Executive

We are looking for an innovative SaaS Marketing Executive to join our team. Prior SaaS Marketing Executive experience is a MUST. This role requires a multi-skilled individual capable of driving growth through creative marketing strategies. The ideal candidate will take ownership of identifying target customers, building awareness, and delivering measurable growth for our SaaS product across multiple digital channels.

Key Responsibilities:

Customer Identification & Acquisition:

Identify and profile the target customers for our SaaS product.
Research and identify online platforms and communities where these customers are active.

Brand Awareness & Marketing Planning:

Develop and implement brand awareness strategies to increase visibility.
Create, execute, and optimize detailed marketing plans tailored for different audiences.

Social Media Management:

Create and manage accounts on platforms like Twitter, LinkedIn, Instagram, Reddit, and more.
Actively monitor and engage on relevant social media platforms (e.g., Reddit, Quora) to generate leads and build a presence.
Measure and analyze the performance of social campaigns and optimize for growth.

Content Creation & Distribution:

Develop engaging content including blogs, social media posts, and guest articles.
Create YouTube videos to demonstrate product features, use cases, and success stories.
Work with content partners for guest blogging and affiliate marketing programs.

SEO & Website Optimization:

Implement SEO strategies to improve organic traffic and search rankings.
Manage website submissions and ensure all digital properties are optimized for search engines.

Affiliate & Partnership Programs:

Develop and maintain affiliate marketing programs to expand reach.
Identify and manage partnerships with industry influencers and bloggers.

Performance Monitoring & Reporting:

Monitor marketing KPIs to measure the effectiveness of campaigns.
Use data-driven insights to refine marketing strategies and campaigns over time.
Measure visits vs trial conversion vs paid conversion rate.

Key Requirements:

Proven experience in SaaS marketing Executive .
Strong understanding of digital marketing tools and channels (SEO, social media, content marketing, affiliate programs, etc.).
Hands-on experience managing social media accounts and building communities.
Ability to create high-quality written and video content.
Familiarity with SEO best practices and analytics tools (Google Analytics, SEMrush, etc.).
Creative thinker with a passion for growth and problem-solving.
Strong communication and project management skills.
Comfortable working independently and in a fast-paced environment.

Preferred Qualifications: