Digital Marketing Specialist

Are you ready to drive innovation in the digital realm? TechAbout, a leader in web-based design, app development, SEO, and digital marketing, is seeking a dynamic Digital Marketer to join our team. With a decade of excellence, we specialize in delivering tailored solutions that redefine industry standards.

Key Responsibilities:

Setting up, managing, and optimizing digital marketing campaigns across multiple channels, including SEM, social media, and display advertising to improve visibility and drive qualified traffic.
Analyze campaign performance using analytics tools such as Google Analytics, identify trends and make data-driven decisions to increase leads and brand visibility.
Utilize CRM to update the prospect list day/week.
Manage digital marketing budgets and strong analytical skills to interpret complex campaign data, measure performance, and derive actionable insights to improve advertising strategies and ROI.
Plan, execute, and optimize digital marketing campaigns across various channels, including Search Engine Optimization (SEO), SEM, Pay Per Click (PPC), Social Media Marketing, Email Marketing, and Content Marketing.
Conduct market research to identify trends, opportunities, and competitive analysis to inform marketing strategies.
Collaborate with the content team to create high-quality, engaging content for digital campaigns, including blog posts, social media updates, email newsletters, and videos.

Your Qualifications

Bachelor's degree in sales, marketing, advertising, or other related field.
Minimum 2 years of hands-on experience in online media, advertising sales, and familiarity with sales in a customer-oriented environment.
Strong understanding of digital marketing channels, including SEM, social media, and display advertising.
Excellent understanding of online user behavior, including mobile and social networking, online marketing, and measurement of online performance, especially the impact of SEO and conversions
Proficient in using digital marketing tools and platforms such as Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, Remarketing, and other ad networks; to track and measure campaign effectiveness.
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent collaboration skills, with the ability to work effectively in a team environment.
Google-specific qualifications are a plus.
Excellent communication skills (written and verbal) in English

What We Offer:

Competitive salary package.
Opportunity to work with a passionate and dynamic team.
Professional growth and development opportunities.

Job Details:

Job Timings: 9:00 AM – 6:00 PM (Onsite)

Skills

Vendor Relations Management Digital Media Knowledge Brand Management Mass Email Marketing Marketing Email Writing Online Marketing Analysis Content Marketing Skills Digital Marketing Analysis

Job Details

Industry:

Information Technology

Functional Area:

Marketing

Total Positions:

4 Posts

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

DHA, Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Degree Title:

BSCS, BSIT, MCS, MIT

Career Level:

Experienced Professional

Experience:

1 Year - 3 Years

Apply Before:

Dec 03, 2024

Posting Date:

Nov 12, 2024

TechAbout

Information Technology · 51-100 employees - Lahore

TechAbout is a premier technology solutions company committed to driving innovation and excellence in the IT sector. Specializing in software development, digital transformation, and IT consulting, we offer a broad range of services designed to meet the unique needs of businesses across various industries. Our expertise in AI, machine learning, and cloud computing empowers organizations to optimize operations, enhance customer experiences, and stay ahead in a competitive market. At TechAbout, we pride ourselves on our collaborative approach, working closely with clients to deliver customized solutions that ensure sustainable growth and long-term success. Join our team of dedicated professionals and be a part of a company where innovation meets excellence.