SEO Specialist

We are seeking an experienced and dynamic SEO Specialist to join our team. The ideal candidate will have 3 to 4 years of hands-on experience in SEO, a deep understanding of search engine algorithms, and a proven track record of improving website rankings and organic traffic. As an SEO Specialist, you will play a key role in developing and implementing SEO strategies that drive our clients' visibility, engagement, and conversions.

Responsibilities:

Conduct comprehensive SEO audits and website analysis to identify opportunities and areas for improvement.
Develop and execute SEO strategies to increase organic search rankings and traffic for client websites.
Perform keyword research and analysis to identify high-potential target keywords and phrases.
Optimize on-page elements, including meta tags, headers, and content, to align with SEO best practices.
Create and implement off-page SEO strategies, including link-building and outreach campaigns.
Monitor and report on website performance using SEO tools and analytics platforms.
Keep up-to-date with industry trends, algorithm updates, and best practices.
Collaborate with content writers, developers, and designers to ensure SEO-friendly content and website enhancements.
Provide recommendations and insights to improve website user experience and conversion rate optimization (CRO).
Stay informed about emerging SEO tools and technologies and evaluate their effectiveness for the team.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field (preferred but not mandatory).
3 to 4 years of professional experience in SEO, with a strong portfolio of successful SEO campaigns and results.
Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar.
Solid understanding of search engine algorithms and ranking factors.
Experience with technical SEO, including website audits and performance optimization.
Knowledge of on-page and off-page SEO techniques.
Strong analytical skills and the ability to translate data into actionable insights.
Excellent written and verbal communication skills.
Detail-oriented and well-organized, able to manage multiple projects and meet deadlines.
Certifications such as Google Analytics or SEO-related certifications are a plus