Posted Jun 03, 2024 115 views
The PPC Expert will be responsible for managing and optimizing our pay-per-click advertising campaigns across various platforms to ensure maximum ROI. This role requires a deep understanding of PPC strategies, excellent analytical skills, and a proactive approach to campaign management.
Key Responsibilities:
- Develop, implement, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and social media.
- Conduct thorough keyword research and selection to create effective ad groups and campaigns.
- Write compelling ad copy and create engaging ad creatives to maximize click-through rates and conversions.
- Monitor and analyze campaign performance using analytics tools, adjusting strategies to improve results.
- Perform A/B testing on ad copy, creatives, and landing pages to optimize campaign performance.
- Manage daily, weekly, and monthly budgets, ensuring efficient spend and achieving KPIs.
- Generate detailed reports on campaign performance, providing insights and recommendations for improvement.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals.
- Stay up-to-date with industry trends, best practices, and platform updates to ensure campaigns remain effective.
- Identify opportunities for growth and expansion in PPC campaigns to increase brand visibility and conversions.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Proven experience as a PPC Expert, with a track record of successful PPC campaigns.
- In-depth knowledge of Google Ads, Bing Ads, and social media advertising platforms.
- Proficiency in using PPC and analytics tools such as Google Analytics, Google Tag Manager, SEMrush, and others.
- Strong understanding of keyword research, bid management, and audience targeting techniques.
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Strong written and verbal communication skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Google Ads certification is preferred.
Why Join Us:
- Opportunity to work with a dynamic and creative team in a fast-paced environment.
- Competitive salary and benefits package.
- Professional growth and development opportunities.
- Collaborative and inclusive company culture.
- Collaborative and innovative team culture.
Job Details
Triva Global
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