Senior Performance Marketing Specialist

United SEO

Multiple Cities, Pakistan

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Posted Oct 28, 2024 597 views Report Job

PKR. 300,000 - 350,000/Month

We are seeking a proactive and experienced Performance Marketing Specialist- Mid Level to lead our paid media strategy and drive impactful multi-channel campaigns. If you're analytical, results-oriented, and keep a pulse on industry trends, we invite you to join our team.

Responsibilities:

Develop and execute comprehensive Facebook, Google Ads, and Social Ads strategies, optimizing campaign performance for diverse client portfolios.
Manage monthly paid advertising budgets effectively to ensure optimal ROI and client satisfaction.
Explore emerging media avenues and contribute to strategic media plans for enhanced campaign reach and effectiveness.
Conduct in-depth audience research to inform precise campaign segmentation and targeting strategies.
Implement advanced tracking and analytics techniques to measure campaign performance and provide insightful recommendations for optimization.
Collaborate closely with creative teams to develop high-converting ad creatives aligned with campaign objectives.
Craft compelling ad copy, conduct thorough keyword research, and facilitate seamless integration between organic and paid search efforts.
Stay abreast of industry best practices and algorithm changes, adapting strategies and tactics accordingly to maximize campaign success.
Analyze campaign performance using reporting tools and metrics, offering strategic insights and optimization recommendations to achieve client goals.

Requirements:

3+ years of hands-on experience in digital marketing, with a strong focus on paid media management.
Proficiency in Facebook Business Manager, Google Ads, and analytics tools, demonstrating a deep understanding of campaign setup, optimization, and performance measurement.
Strong analytical and reporting skills, with the ability to interpret data and draw actionable insights to drive campaign success.
In-depth knowledge of SEO principles and various digital marketing channels, contributing to holistic marketing strategies.
Excellent project management and organizational skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
Familiarity with tracking, web analysis, and CRM tools such as Google Analytics, Google Tag Manager, Google Data Studio, Tableau, Google Optimize, Hotjar, and HubSpot.

Skills:

Extensive experience managing Paid Search and Social Media platforms, with a proven track record of delivering results.
Proficient in Google Analytics and other digital marketing software, leveraging data to inform strategic decision-making.
Understanding of product-led marketing funnels and lead lifecycle processes, driving customer acquisition and retention strategies.
Familiarity with CRM systems, preferably HubSpot and Intercom, facilitating seamless integration and data-driven marketing initiatives.
Proactive personality with a positive outlook, thriving in collaborative team environments and contributing effectively to project success.