Digital Media / Marketing Specialist

We are looking for a skilled and creative Digital Media Marketing Specialist to join our team (full-time) or collaborate on a freelance basis. The ideal candidate will have a strong background in digital marketing, social media management and paid advertising (PPC).

Key Responsibilities

Social Media Marketing:

Develop and execute social media strategies across platforms (e.g., Instagram, Facebook, LinkedIn, Twitter, TikTok)
Create, curate, and schedule engaging content (posts, stories, reels, videos) to grow followers
Monitor social media trends and adapt strategies to stay relevant

Paid Marketing (PPC):

Plan, launch, and manage paid advertising campaigns (Google, Facebook, Instagram Ads)
Optimize ad spend to achieve maximum ROI and meet campaign goals (e.g., lead generation, sales, brand awareness)
Conduct A/B testing to improve ad performance.

Content Scheduling:

Use tools like Hootsuite, Buffer, or Later to schedule and publish content across social media platforms
Maintain a content calendar to ensure consistent posting and alignment with marketing campaigns

Analytics and Reporting:

Track and analyze campaign performance using tools like Google Analytics, Facebook Insights, and others
Prepare regular reports on key metrics (e.g., traffic, engagement, conversions) and provide actionable insights

Requirements

Proven experience in social media marketing (portfolio or case studies required)
Experience managing paid advertising campaigns (PPC) and optimizing for ROI
Expertise in social media platforms and scheduling tools (e.g., Hootsuite, Buffer, Later)
Knowledge of paid advertising platforms (e.g., Google Ads, Facebook Ads Manager)
Familiarity with web analytics tools (e.g., Google Analytics, Google Tag Manager)
Strong content creation skills
Experience with email marketing platforms (e.g., Mailchimp, Klaviyo)
Ability to create visually appealing social media posts (basic graphic design skills are a plus)