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Posted Aug 12, 2024 110 views
You will be responsible for developing, implementing, and optimizing digital marketing campaigns, ensuring that our web properties are optimized for performance, and leveraging data-driven insights to enhance our overall digital presence.
Key Responsibilities:
Website and Landing Page Development:
- Design, develop, and maintain responsive websites and landing pages.
- Implement A/B testing and optimize web pages to improve conversion rates.
- Integrate SEO best practices into web development to enhance organic search visibility.
Digital Marketing Automation:
- Manage and optimize marketing automation workflows, including email campaigns and lead nurturing strategies.
- Integrate CRM systems with marketing platforms to ensure seamless data flow.
- Develop personalized and targeted email marketing campaigns.
Analytics and Data Management:
- Set up and manage web analytics tools (e.g., Google Analytics, Adobe Analytics) to track and report on digital marketing performance.
- Create and maintain dashboards to provide insights into campaign effectiveness and ROI.
- Combine data from multiple sources to develop comprehensive performance reports.
Technical SEO:
- Conduct technical SEO audits and implement strategies to improve site health and search engine rankings.
- Optimize site speed, implement structured data, and ensure best practices for SEO are followed.
- Monitor and analyze website performance metrics to identify opportunities for improvement.
Paid Advertising (PPC):
- Develop, launch, and optimize paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
- Monitor campaign performance and make data-driven adjustments to maximize ROI.
- Set up and maintain conversion tracking to accurately measure ad effectiveness.
Collaboration and Communication:
- Work closely with cross-functional teams, including marketing, sales, product, and design, to align digital strategies with business goals.
- Coordinate with external vendors and partners to execute digital marketing initiatives.
- Present performance reports and insights to stakeholders, making recommendations for improvements.
Security and Compliance:
- Ensure all digital marketing activities comply with data protection regulations (e.g., GDPR, CCPA).
- Implement security best practices to safeguard digital assets and customer data.
Continuous Learning and Innovation:
- Stay updated on the latest digital marketing trends, tools, and technologies.
- Propose and implement innovative solutions to enhance the effectiveness of our digital marketing efforts.
Qualifications:
- Bachelor’s degree in Marketing, Computer Science, Information Technology, or a related field.
- 2 years of experience in digital marketing, web development, or a related role.
- Proficiency in HTML, CSS, JavaScript, and other web development languages.
- Strong understanding of SEO, SEM, content marketing, and social media strategies.
- Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
- Familiarity with analytics and data visualization tools (e.g., Google Analytics, Tableau).
- Excellent problem-solving skills and the ability to work in a fast-paced environment.
- Strong communication skills and the ability to collaborate with cross-functional teams.
Why Join Us?
- Competitive Salary & Benefits:
- Career Growth: Opportunities for professional development and career advancement.
- Innovative Environment: Be part of a team that values creativity and encourages innovation.
- Flexible Work Arrangements: remote work options, flexible hours, etc.
Skills
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Entry Level
Minimum Experience:
1 Year
Apply Before:
Sep 11, 2024
Posting Date:
Aug 12, 2024
Uptyme Tech
Information Technology · 1-10 employees - Perth
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