Posted Sep 12, 2024 155 views
We are seeking a motivated and experienced Digital Marketing Executive with a strong background in Pay-Per-Click (PPC) and Facebook Ads management.
The ideal candidate will have a minimum of 2 years of experience in each of these fields. The role will involve creating, managing, and optimizing digital marketing campaigns across various platforms to ensure maximum efficiency and meet business objectives
Responsibilities
- Create, manage, and optimize PPC campaigns across various search and display networks.
- Develop and implement effective Facebook Ads campaigns with an understanding of Facebook's algorithms and ad creation tools.
- Monitor budgets and oversee campaign expenditures.
- Conduct keyword research and selection for PPC campaigns to maximize the budget.
- Track KPIs to assess performance and pinpoint issues.
- Regularly check search terms, rankings, and analytics to adjust bids and campaigns as necessary.
- Produce detailed analyses and reports of campaigns.
- Collaborate with team members and stakeholders to align digital marketing strategies.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep the company ahead, including updates to PPC and social media advertising.
Qualifications
- A minimum of 2 years of experience in PPC and Facebook Ads management.
- Strong understanding of current online marketing concepts, strategies, and best practices.
- Proficient in Google AdWords, Google Analytics, and Facebook Ads Manager.
- Proven experience as a PPC Manager or Digital Marketing Specialist.
- Experience in data analysis and reporting.
- Knowledge of digital marketing concepts.
- Working knowledge of analytics tools.
- Strong communication and analytical skills.
Job Details
Vital Web Solution
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