Posted Jun 24, 2024 171 views
The PPC Specialist will be responsible for managing and optimizing our pay-per-click (PPC) advertising campaigns across various platforms. The candidate must have a deep understanding of digital marketing, a passion for data-driven decision-making, and a proven track record of successful PPC campaign management. This role involves strategizing, executing, monitoring, and analyzing PPC campaigns to maximize ROI and drive business growth.
Key Responsibilities:
- Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Social media, and e-Commerce platforms.
- Conduct keyword research and selection for PPC campaigns. (Add PPC keywords & negative keywords)
- Optimize bidding at keywords, placement, device, geographic, demographic and other levels.
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates.
- Ensure and monitor that the ad campaigns does not tip over the weekly/monthly budget.
- Manage budget allocation and bid strategies to maximize ROI.
- Find ways to reduce risk of click fraud.
- Review and maintain quality score, impressions, shares and other metrics important to paid marketing.
- Monitor and analyze campaign performance data to ensure optimal results and identify areas for improvement.
- Review and maintain Quality Score, impression share and other metrics important to paid marketing.
- Perform A/B testing to continuously improve ad performance and conversion rates.
- Monitor, evaluate and present the performance of campaigns by generating weekly and monthly performance reports.
- Stay up-to-date with the latest SEO and PPC trends, techniques, and best practices.
- Collaborate with the our team to align PPC campaigns with overall marketing strategy.
- Conduct competitor analysis to identify opportunities and stay competitive in the market.
Requirements:
- 1+ Year of Proven experience as a PPC Specialist.
- In-depth knowledge of Google Ads, e-Commerce, and Social media advertising platforms.
- Strong analytical skills and experience with data analysis and reporting tools (e.g., Google Analytics).
- Proficient in keyword research and using PPC management tools.
- Excellent written and verbal communication skills.
- Strong attention to detail and organizational skills.
- Ability to work as part of a team in a fast-paced environment.
- Must have an eye for ad visuals.
- Google Ads and/or Bing Ads certification is a plus.
Shift Timings:
- Monday to Friday
- Night Shift - 9 PM to 6 AM
- On-site Working
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