Media Buyer - Meta / Google Ads

Wide HR

Karachi , Pakistan

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Posted 16 hours ago 13 views Report Job

PKR. 70,000 - 125,000/Month

In this pivotal role, you will become a maestro of media buying, wielding your expertise to:

Campaign Strategy Development and Execution: Design, launch, and oversee paid media campaigns on Meta platforms (Facebook, Instagram) and Google Ads to drive results.
Performance Optimization: Regularly evaluate and adjust campaign performance to maximize ROI, fine-tuning strategies and bids as needed.
Market Research and Insights: Analyze market trends and identify target audiences to ensure campaigns effectively reach the intended demographic.
Budget Allocation and Management: Strategically distribute and manage advertising budgets across various campaigns to maximize efficiency and performance.
Creative Collaboration: Partner with the creative team to produce visually compelling ad creatives that drive user engagement and conversions.
Performance Analysis and Reporting: Generate in-depth reports on campaign outcomes, offering actionable insights and recommendations for further optimization.
A/B Testing: Conduct A/B tests to identify the most effective ad creatives, audience targeting methods, and bidding strategies.
Audience Segmentation and Targeting: Implement advanced targeting methods to engage specific audience segments, improving campaign relevance and impact.
Industry Awareness and Trends: Stay informed on the latest industry trends, platform updates, and best practices to maintain a competitive edge in the marketplace.
Stakeholder Collaboration: Work closely with internal teams and clients to align campaign strategies with overall business goals and objectives.

Requirements:

Bachelor's degree in Marketing, Advertising, or a related field.
2+ years of experience in digital marketing or a similar discipline.
Expertise in Google Ads, Facebook Ads, and programmatic advertising platforms (Certifications from GHL, Meta, and Google are a plus).
Strong analytical skills with the ability to extract actionable insights from data.
Excellent communication skills to convey complex strategies and performance results clearly and professionally.
High attention to detail, ensuring seamless execution of campaigns.
50 Mbps internet or higher to ensure smooth remote work.
Comfortable working EU and US shifts.