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We are seeking an experienced Social Media Specialist to join our dynamic team remotely. The ideal candidate will have a strong background in managing Google Ads campaigns, particularly within the B2C sector. You will be responsible for developing, implementing, and optimizing online advertising strategies to enhance brand awareness and drive business growth.
Key Responsibilities:
- Campaign Management: Create, manage, and optimize Google Ads campaigns across search, display, and video platforms.
- Keyword Research: Conduct thorough keyword research to identify opportunities and maximize ROI.
- Performance Analysis: Monitor campaign performance using analytics tools and adjust strategies accordingly.
- Budget Management: Allocate and manage advertising budgets effectively to achieve marketing objectives.
- Collaboration: Work closely with the marketing team to align advertising efforts with overall marketing goals.
- Reporting: Prepare detailed reports on campaign performance and provide actionable insights.
- Stay Updated: Keep abreast of the latest trends and updates in digital advertising and Google Ads platform.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 2 years of experience in managing Google Ads campaigns.
- Proven experience in B2C advertising is highly preferred.
- Google Ads Certification is a plus.
- Proficiency in Google Analytics and other relevant marketing tools.
- Strong analytical and problem-solving skills.
- Excellent communication and teamwork abilities.
What We Offer:
- Competitive salary within the range of PKR 150,000 to PKR 200,000.
- Work from home
- Opportunity to work in a collaborative and innovative environment.
- Professional growth and career development opportunities.
- Comprehensive benefits package.
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