Digital Marketing Manager

Xordio

Karachi , Pakistan

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Posted Nov 01, 2024 277 views Report Job

PKR. 60,000 - 100,000/Month

Xordio is hiring a Digital Marketing Manager!

Position Overview:

You will be responsible for strategizing, executing, and optimizing marketing campaigns across Telegram and WhatsApp channels to grow the brand’s presence, engage users, and increase conversions.

Key Responsibilities:

Develop and implement a comprehensive marketing strategy for Telegram and WhatsApp to grow brand awareness, lead generation, and customer engagement.
Identify key performance indicators (KPIs) for each campaign and monitor success metrics.
Create and manage multiple groups and channels on Telegram and WhatsApp to foster communities aligned with the brand’s target audience.
Resolve user queries and provide excellent customer support via these platforms.
Develop engaging, relevant, and interactive content (messages, videos, polls, contests, etc.) that resonates with the audience.
Plan and execute promotional campaigns, product launches, and event announcements through these messaging channels.
Devise growth strategies to attract and retain new users on both Telegram and WhatsApp.
Partner with influencers or other communities for co-marketing opportunities to grow group membership.
Track and analyze performance metrics (user engagement, message open rates, conversion rates, etc.) and prepare regular reports for senior management.
Use data-driven insights to continuously improve messaging, timing, and audience segmentation.
Ensure compliance with data privacy regulations and adhere to platform-specific guidelines for marketing and community management.

Qualifications:

Bachelor’s degree in Marketing, Communication, or related field.
Proven experience in managing marketing campaigns on Telegram, WhatsApp, or other messaging platforms.
Strong understanding of community management, digital marketing, and content creation.
Excellent copywriting, communication, and interpersonal skills.
Proficiency in using analytics tools to track and optimize performance.
Familiarity with chatbot creation and automation tools for Telegram and WhatsApp is a plus.
Ability to work independently and manage multiple projects in a fast-paced environment.

Preferred Skills:

Experience in customer service or technical support through messaging platforms.
Knowledge of cross-platform marketing and integration between messaging apps and other digital marketing channels.
Fluency in the English language is a plus depending on the target audience.
Previous experience in crypto/Forex areas will be considered as a great advantage.

Days: Monday-Friday (Morning timings 10am-6pm)